What is SEO all about?

Search Engine Optimisation or SEO is pretty much what it sounds like it is; it's the idea of optimising a website so that search engines not only find it, but rank it high up on search results.

You see, the online marketplace is huge. Immensely huge. There are billions of websites on the internet. So how do you make sure that someone who wants to buy an umbrella finds your store, and not one of the thousands of others? That's where SEO comes in.

In fact, you can actually think of Google as a modern-day Yellow Pages. But with a key difference being that results are dynamic and ever-changing. Now instead of you having to look for customers, SEO brings customers to you. Imagine having your website appear at the top of Google when your potential customers search online for the products/services you offer.


SEO Singapore
SEO Agency Singapore

By optimising your website, you're essentially taking control of the way Google and other search engines see and evaluate that site. By tweaking the settings and content of your site, you're increasing the chance that search engines will see a customer's query and select your site as one of the top results to give them.

This is incredibly important, as people who search online are likely to click on one of the first few links that appear in a search result... and none of the others. There's actually a very slim chance that the average consumer will even find your online store or company site if it's not on the first page of Google's search results!

So what is SEO? It's the process of getting your business site right there on the first page of results where it will draw traffic, get clicks, create leads, and maximise your sales!



Not all search listings on page one of Google are the same. So while you might be running Google AdWords or appear on Google Maps, you are likely missing out on the bulk of the business.

How much traffic and business are you missing out on exactly? Well, the average percentage of searchers who ignored paid ads and clicked on the organic search listings in 2019 is 85%. Organic listings are simply those that are not ads and don't show the label that says "Ad".

So if you are only relying on Google AdWords, you are missing out on 85% of the traffic on Google.

SEO Consultant Singapore

A Comprehensive Guide to SEO Services


Search Engine Optimisation (SEO) is the science of ranking websites on Google when a prospect searches for a keyword related to your product or service. Once your website is ranked for your keywords, it is essentially getting visitors for "free".


Google Ads, also known as Pay-Per-Click (PPC) is paying to appear at the top of Google's search result. The good news is you only pay for valid clicks to your website. Our role is to sift out and find you the best visitors who are most likely to convert into leads and customers.


In today's digital world, your website has become an "online hub" for your company. We handcraft high-performance, mobile-friendly websites that turn your website visitors into leads and buyers, boosting your ROI on all your marketing channels.




Brand Positioning

Presenting the ideal brand image in your customer's mind

Irresistible Offer

Crafting an irresistible offer without competing on price

High Performing Website

Converting as many browsers into leads and buyers


Getting itchy-to-buy customers from SEO and Google Ads

Facebook Ads

Turning curious onlookers into interested customers using Facebook Ads

Most digital marketing agencies have it wrong! They focus on clicks and traffic, but you can’t take those to the bank. We are an ROI and performance driven agency that often turns $1 into $3 or more.

We work hand-in-hand with our clients to implement the "Secret Selling System" that focuses on the red-hot search engine visitors that are hungry to buy using SEO and Google Ads. Next, we amplify the results using Facebook Ads and strategically crafted offers.


SEO Case Studies


Take a look at some of the results we have generated for our clients



Hydroflux produces Singapore's bestselling and slimmest alkaline water purifiers. We helped them generate 500 qualified leads while reducing lead cost by 50%


Reduction in Cost per Lead

600 Leads

Generated In 10 Months from SEO and PPC

2X Conversions

From improved website performance


Purion Paint

Purion Paint is an innovative eco-friendly wall paint made using natural ingredients from the seabed. We helped them reduce lead cost by as much as 75%



Reduction in Cost per Lead


As low as $25 per lead for high value projects worth upwards of $3000

4X Conversions

From improved website design and strategies using in Google Ads


What Our Clients Say

Matthew Fast

The new website allows our prospective students to get useful information and allows us to generate leads and turn those leads into customers. Excellent after service. I would recommend Samuel and his team. Sometimes the smaller companies provide a level of service that bigger firms cannot offer.

Shareen Koh

We're very satisfied! We got a website that we are extremely happy with. Very patient in dealing with our requests and attentive to our questions. Good follow-up in trying to find ways to resolve any issues that may arise. Definitely recommended if you're looking to make an awesome website!


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Custom SEO Marketing Plan

Receive A Custom SEO Marketing Plan Worth $1000

  • Search Demand for your industry's keywords
  • Competitor Analysis
  • Comprehensive Marketing Strategy
  • Refine your Product / Service Offering
  • Time Estimate for achieving your desired ranking
Book Your Free, No-Obligation 30 Minute SEO Strategy Session either In-Person or on a Phone Call

FAQ About SEO Services

What are the advantages of Search Engine Optimisation (SEO)?

Free and Unlimited Stream of Leads
The cost of traditional advertising such as on newspapers can run up to a few thousand dollars per advertisement. SEO allows you to reach out to your customers for free and helps you receive unlimited traffic to your website!

Targeted, Qualified Audience
With marketing strategies like newspaper ads, you are paying for a general, un-targeted group of readers to look at your ads. However, the majority of this group of readers are unlikely to be interested in your products/services. 

By comparison, SEO allows you to target your ads to specific audiences who are searching for exactly what you have to offer.

For example: If you are a florist, your website will only appear if Internet users search for keywords that you have optimised for, such as “flower delivery’, “buy flowers” etc.

Your 24/7 Online Presence

For 24 hours a day, 7 days a week, your potential customers can find your website on search engines like Google. There is hardly a better feeling knowing that while you sleep, your online marketing is hard at work on your behalf.

What type of businesses can benefit from Search Engine Optimisation?

The first thing your business needs to benefit from SEO is a website. If there's nowhere for your potential customers to go, then there's nothing to optimise! So if your business already has an online store or informational site, what's next?

Not every business site will benefit from SEO, but most will. The sites that see the best results are those that have a product or service that people are searching for. We will generate a comprehensive SEO report prior to you engaging us, which will ascertain if there is actual search demand for the relevant keywords in your industry.

Once again, it's all a matter of standing out in a sea of competitors. Regardless of your industry, you will want to make sure that your website shows up in the first few search results when someone searches for your product or service.

This is where the advanced things like keyword research and competitive analysis come into play. There's more to SEO than making sure Google associates your site with the word “widgets.” You'll want Google to display your site when specific word combinations are searched by users. Knowing which key words to focus on is the domain of SEO experts, and the research is very involved.

That's why so many small businesses are turning to SEO professionals like Marketing Labs, a team of experienced and knowledgeable marketers who offer SEO services in Singapore. We offer low-priced and very competitive SEO for businesses all over the world, and we've seen just how much businesses benefit from being top ranked in Google!

So is SEO like advertising?

SEO isn't really advertising. A better analogy would be that SEO is like moving your store from a dirt road in the desert to a mall in the downtown shopping district. It's sort of like “upgrading” your online real estate, putting your products or services in a place where many more people will see it.

That's one of the reasons why SEO is actually a better investment versus pay-per-click advertising. While PPC ads are effective and useful, they're only going to bring traffic that sees your ad. On top of that, the minute you stop paying for the ads, they stop working.

SEO is a more permanent fix. When you move your website to a “better piece of real estate” on Google's search results, the effect on your traffic will increase exponentially without paying for every click that comes your way.

Best of all, that traffic is targeted traffic! People who find you through Google are actively searching for your product or service, so when they reach your website they're already close to making a purchase. In fact, they're probably at the point where they're just looking for a place where they can click “Buy It Now!”

I’m already doing other forms of Marketing, Why should I bother with SEO services?

SEO can be considered one of the highest leverage marketing activities you can possibly do. Because for a relatively small investment, you are able to capture a slice of the "online real estate" for your industry, which is on the Google Search Result Pages.

Many a times, we advise our clients to start off by doing Google Ads (a.k.a Pay per click, PPC or SEM which stands for Search Engine Marketing). This is because you are able to get qualified website visitors from Day 1 while waiting for your SEO efforts to take effect.

However, once your website has achieved its desired SEO ranking, you can start to reduce your reliance on paid advertising such as Google Ads.

And even if you are currently running Google Ads, it is also interesting to note that statistics have shown that 90% of online visitors actually click on the organic search results rather than the paid Google advertisements.

This means that if you are only relying on Google Ads, you are effectively missing out on 90% or more of visitors, leads and buyers!

How much does Singapore SEO cost?

Estimating the cost of SEO projects is often challenging in itself. There are a lot of factors involved such as producing the content for your webpage and how competitive it is for your industry's relevant keywords.

Of course, even when your ranking is attained, work must be done to maintain your highly prized SEO ranking, and whilst this is typically less than the cost required to kickstart the ranking in the first place, it would be ideal to factor in ongoing maintenance costs into your marketing budget.

As a ballpark estimate, SEO costs range from $500-$1500 monthly depending on how many SEO campaigns you are concurrently running.

We have clients who have 4-6 SEO campaigns running at the same time for a full year.


I heard that SEO takes time. How long do I have to wait before I start to see results?

Every SEO project has a different set of conditions. We start improving your rankings immediately from the first month just by optimising your existing site. However on average, campaigns take between 3-6 months to show tangible results (in terms of a boost in number of site visitors and enquiries).

As much as we would like to give you a definite answer on this, it depends on a large variety of factors which include the age of your domain, the amount of changes we need to make on your site / problems we have to fix, and the intensity of SEO efforts being taken by your competition.

Ranking on Google is an ongoing process of optimising; your competitors have already began the race (a few months ago, or years even) and are continuing to “run” ahead. In order to catch up and eventually overtake them, the critical thing is to start ASAP. Depending on their “pace", we will adjust our SEO campaign accordingly.

In the words of wise man, "the best time to plant a tree was 10 years ago, the next best time to plant a tree is now." We take the same outlook with regards to our SEO services, in that we are planting the seed for a business' future growth.

What is On-Page or On-Site Optimisation?

On-page SEO is simply what you do on your webpage. This includes the quality of the content writing, the images used and the overall website architecture. Having excellent onsite SEO will ensure a solid foundation for an SEO agency to enter the second phase which is Off-page SEO.

To learn more, you can visit this guide on SEO.

What is Off-Page or Off-Site Optimisation?

The internet is similar to a democratic society in that it is based on the number of incoming "votes" that you website receives. Google is able to evaluate how many incoming links from external websites your website is receiving.

The higher the quality and quantity of these incoming links we term as "backlinks", the higher search rankings that your website will achieve.

I want to upgrade my ranking on Google! How do I get started?

We definitely understand your excitement! Once your business truly stands out from all of the competition on the internet, you can really watch your sales skyrocket – and that's what you want!

Bear in mind that SEO is a complex marketing discipline. There's a whole lot to learn about it, and the landscape is changing every day. (Every time Google changes their search algorithms, it's like a whole new game.)

This is why most small business owners choose to hire a SEO service like ours to handle all of that work for them. As an SEO Agency specializing in helping Singapore SMEs, we already have the knowledge and experience to fine-tune your SEO, so you can be free to run your business and enjoy the benefits.